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Discount codes
Codes customers type at checkout on the new website. Each use shows on the Clover ticket and in Clover reports as WEB <label> (<CODE>). Lock family and VIP codes to phone numbers so they can't be shared.
| Code | Discount | Who | Dates | Used | Given | Status | |
|---|---|---|---|---|---|---|---|
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Codes are checked on the server, so nobody can change the price in their browser. Percent codes top out at 99%, because a $0 order can't go through card payment. Turning a code off stops it right away; past uses stay in the history.
Web orders
Orders from earthalohaeats.com, newest first. When the food is bagged, tap Ready. The customer gets a text (if they asked for order texts) or an email saying it's ready at the counter.
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Close early
Something came up and we need to close for the rest of today? One button closes us on Google, the new website and the kiosk, and emails Hopper. Then tick off the few apps that only let you pause them in their own app. Everything comes back on by itself tomorrow.
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Pause online orders
Kitchen slammed or short-staffed? Pause the new website for a little while. It turns itself back on when the time is up. The kiosk and walk-ins keep working. (DoorDash and Uber Eats: pause on their tablets.)
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Recent closures
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Website order problems
If an online order hits a problem (paid but didn't print, card system error), the website emails [email protected] and it shows here.
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Specials TV
Put a special on the in-store Specials TV in a couple of minutes: snap a photo, add the name and price, let Claude write the description, pick which card it replaces, and publish. It shows on the TV within about 30 seconds and is added to Clover so it can be rung up.
On the Specials TV now
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Add a special
Drag the photo to move it. The square is what the TV shows.
History
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Taking a special off (Restore) puts the regular item back on that card and hides the special in Clover. Prices and Sold out for a special follow Clover, like the rest of the boards.
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Daily nut
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Prime cost
Food + labor as a share of sales. Owners' target: 55% or less.
How this is calculated
Preliminary: which QuickBooks accounts count is still being confirmed with Danielle.
What makes up the daily nut
| Cost | Per month | Per day |
|---|
From QuickBooks (Earth Aloha Eats LLC, cash basis), updated monthly after the books close. The daily nut is fixed costs divided by 30.4 days. Break-even is the daily nut divided by what's left of each sales dollar after food, GET and card fees. Sales are as deposited, so Clover and delivery-app fees taken out before deposit aren't counted.
Sales KPIs
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Claude Summary
Claude's read of the data: issues, threats, opportunities and things to watch, most urgent first. Mark a card Fixed or Got it to hide it for everyone.
Sales, traffic and ticket
Sales by day
Successful payments, excluding tips. Tap a bar for details.
Transactions by day
Successful payments. Fewer transactions means fewer visits.
Average ticket by day
Sales divided by transactions, excluding tips.
Meal combo attach rate
Share of in-store and website entrée orders that include the Meal combo (the "Meal: 'Ono Fries + drink" add-on or the Make it a Meal item), by week. Add-ons are tracked from late July 2026; combos were first advertised on the menu boards Nov 7.
How and when people order
Orders by channel
In store, website (pickup and delivery) and delivery apps.
Orders by hour
Hour the order was opened, Hawaii time.
Orders by day of week
Total for the dates above.
Top 15 items by sales
Base item price before modifiers and discounts; refunds left out.
| Item | Sold | Sales |
|---|
Year over year
Sales by month, year over year
Always shows whole years (not the time frame above). Each line is one year. Labels total each year from January through the last full month, so every year covers the same months. The month in progress is dashed. Tap or drag across the chart to see each month.
Kihei only. Sales are successful Clover payments (card, cash, Fivestars and delivery-app payments) excluding tips and before refunds. Changes compare the same dates last year. Data updates from Clover every night at about 9pm, including that day.